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We knew how to get a good amount of press coverage, because we had already been on some shows like Geraldo and the Mike and Juliet Show, but getting a lot of signups
The goal then became to figure out how to leverage that press coverage to obtain the bigger influx of users that we needed.
We were getting press coverage and stock inquiries like we were a biotech company that had discovered a way of cooking bacon to cure cancer.
Massive press coverage surrounded us, including my personal appearances on CNBC, Bloomberg News, and other major media outlets.
We built intricate systems via monthly hackathons and hard-working development practices that analyzed mil- lions of data points every minute, and we used them more and more effectively to get press coverage as well.
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